Manager - Digital Content & Creative Strategy
General Summary & Scope
• Support the Director of Social Creative in building a robust, long-term digital content strategy for platforms like Instagram, TikTok, YouTube, Threads, and Pinterest.
• Convert business priorities into ongoing content franchises, leveraging social platforms to enhance brand presence.
• Expertise in beauty culture with experience in brand-building, overseeing both visual and editorial creative teams.
• Set clear creative direction and ensure brand consistency across digital platforms while remaining adaptable to real-time shifts in social media trends.
• Balance creative innovation with strategic execution to maximize engagement.