Digital Media Product Owner - DMPO 24-17798

Title: Digital Media Product Owner
Location: Hybrid (6 days onsite a month preferred in Bolingbrook, IL 60440; Remote acceptable)
Duration: 6 months

Position Summary:

The Product Owner, leads a cross-functional agile development team to deliver new features and capabilities for Brand Partners within the retail media network. This role focuses on contributing to and executing the product roadmap for AdTech, including the self-serve reporting portal, Ad Hub. Responsibilities include developing new features, enhancing existing self-serve capabilities, and driving incremental ad spend and customer engagement.

The Product Owner will report to the Sr. Manager, who oversees product strategy, roadmap prioritization, and the vision for AdTech and self-serve capabilities.

Key Qualifications:

• Education: Bachelor’s degree in business, marketing, advertising, computer science, or a related field.
• Experience:
  • 2+ years in a retail media network (preferably for a retailer).
  • Strong knowledge of ad technology (ad servers, ad exchanges, DSPs, and SSPs).
  • Familiarity with tools such as Jira, Amplience, GAM, DV360, CM360, Kevel, Skai, Epsilon, Media Math, Microsoft Ads, or Criteo (preferred).
• Skills:
  • Agile development expertise.
  • Strong organizational and strategic planning skills.
  • Ability to influence decision-making at all organizational levels.
  • Analytical, data-driven problem-solving.
  • Excellent cross-functional collaboration abilities.
  • Self-motivated with a passion for innovation.

Core Responsibilities:

Product Delivery:

• Oversee the entire product development lifecycle, from ideation to launch.
• Analyze product performance and user feedback to inform future iterations.
• Track key metrics to measure product success and identify improvement areas.

Requirements Gathering:

• Work with stakeholders and users to gather and prioritize requirements.
• Understand Brand Partner needs and market opportunities.

Prioritization:

• Maintain and prioritize the product backlog.
• Break down user stories into actionable tasks for the development team.

Release Management:

• Coordinate with engineering, scrum master, QA, and deployment teams for timely, high-quality releases.

Stakeholder Management:

• Act as the primary contact for stakeholders.
• Provide updates on product status, roadmap changes, and performance metrics.

Performance Analysis:

• Define and track leading/lagging KPIs to measure the success of ad products.

Cross-Functional Collaboration:

• Work closely with sales, account management, marketing, ad operations, measurement, audience strategy, eCommerce, UX design, and other teams.

Continuous Improvement:

• Facilitate retrospectives and feedback sessions to enhance processes, product quality, and adoption.